Our Powerhouses
Melissa Hollis
Co-Founder + Conversion-Obsessed Creative Leader
Melissa is a marketing communications professional and vicarious entrepreneur with 10+ years building brands and go-to-market strategies across industries such as accounting and tax, healthcare, real estate, finance, and tech.
Everyone who has worked with Melissa will tell you she is someone who truly listens when you tell her about your passions and, more than that, she hears and articulates what your heart is trying to convey when you might not have the right words. She takes the most pride in her proven ability to take subjects that are often overlooked and bring their most compelling aspects to the forefront with fresh perspective that are hard to resist.
Career highlights start with going viral after creating a sports merchandising brand from her college apartment and have led to her written work featured on cover stories in some of the world's largest publications.
Celene Robert
Co-Founder + Demand Gen and Operations Badass
Celene, a seasoned demand generation and technical marketing guru, boasts over a decade of experience sculpting and fine-tuning revenue-generating machines across diverse sectors, including nonprofits, finance, and tech. With a penchant for architecting strategies that captivate audiences across multiple channels, she’s the mastermind behind the scenes, crafting the ultimate engine and tech stack to maximize every penny of your marketing investment. From conceptualizing sales funnels that turn heads to dissecting MQLs, SQLs, and conversion rates with precision, Celene’s expertise knows no bounds.
But beyond the metrics, Celene’s heart lies in forging connections with customers, personas, and the entire buyer’s journey. It’s her secret sauce for concocting demand generation initiatives that consistently strike the perfect chord.
Notable achievements include driving a staggering 250% YoY revenue growth through data-driven optimizations and orchestrating the successful launch of a recreational family tennis program spanning three states.
Kanika Sinha
Digital Marketing Wonder Woman: Inbound Marketer + Social Media Strategist + Content Creator
A pro at solving brain teasers and tween tantrums, Kanika is an economics grad who fell in love with marketing. Her passion for writing and knack for learning new things helped her chart her course in this constantly evolving digital landscape. Kanika is our rockstar marketing manager who brings a perfect blend of creativity and strategy to every project. Her expertise in SEO, analytics, and content creation makes her extremely good at two things — helping businesses rank on search engines and making customers click. When she is not whipping up killer content or social media strategies, you'll find her navigating the chaos of motherhood with her rambunctious lad, who keeps her on her toes and provides endless inspiration for creative campaigns.
Stella Thibeau
Marketing Swiss Army Knife: Content Maven + Branding Badass
A true marketing geek at heart, Stella loves deep-dives on new industries, connecting with clients, and swapping ideas with her colleagues at Taylor Street Collective. Stella lives in her (adopted) hometown of Portland, Oregon with her husband and son. She has nearly a decade of experience in content marketing and branding, with a special focus on FinTech industries. When she isn’t conceptualizing, creating, and editing content, you’ll find Stella exploring record stores or crafting tchotchkes. Stella’s love language is a document full of edits. She genuinely loves chatting with people, and there’s no marketing frontier that she’s unwilling to explore.
Patty Montoya
Jane of All Trades: Project and Account Manager with over nine years of experience in B2B tech.
Dedicated to infusing strategic insights and data-driven approaches into marketing operations, Patty excels in crafting and executing innovative strategies that drive results. With a proven track record in end-to-end project management, partnership development, and revenue growth, Patty is a strategic thinker with meticulous attention to detail, consistently exceeding project goals and timelines.
Beyond metrics, Patty is committed to fostering collaborative environments and building strong stakeholder relationships. With a focus on operational efficiencies and stakeholder management, Patty is adept at navigating complex projects and ensuring successful outcomes. Notable achievements include driving staggering revenue growth through data-driven optimizations and orchestrating successful project launches that maximize resources and deliver tangible results.
