Signs You Don’t Know Who You’re Talking To
Melissa Hollis Melissa Hollis

Signs You Don’t Know Who You’re Talking To

If you’re a one-person marketing team trying to build a solid go-to-market strategy, understanding your audience is key. Without that clear direction, your content will miss the mark, and your results will stagnate.

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Decoding the Power of Thought Leadership in B2B Marketing
Melissa Hollis Melissa Hollis

Decoding the Power of Thought Leadership in B2B Marketing

More than a buzzword, thought leadership is a powerful marketing tool that can do much more than create a good impression of your brand. If done well, it can make B2B buyers more willing to seek you out, stimulating demand for your business offerings.

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What is a Fractional CMO? Must-Know Benefits for Every Startup
Melissa Hollis Melissa Hollis

What is a Fractional CMO? Must-Know Benefits for Every Startup

A fractional CMO steps in to provide a marketing leader’s eye over a startup’s existing or planned lead or demand generation campaigns and programs. Ultimately, when a startup has a fractional CMO, everything from sales and revenue to client retention all performs better—all while allowing you to allocate (limited) resources more effectively. 

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Why You’re Not Generating Inbound Leads from Your Content (+ How to Fix That Today)
Lead Generation Melissa Hollis Lead Generation Melissa Hollis

Why You’re Not Generating Inbound Leads from Your Content (+ How to Fix That Today)

Yet, despite investing time, effort, and resources into content creation, many marketers find themselves struggling to convert that content into tangible leads. If you're in this boat, you're not alone. Fortunately, there are actionable steps you can take today to turn the tide and start reaping the rewards of your content efforts.

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The Lone Marketer: Building Company Culture One Connection At A Time

The Lone Marketer: Building Company Culture One Connection At A Time

Company culture isn't just about ping-pong tables and free snacks—it's about fostering a sense of community, purpose, and belonging. And who better to champion these values than the lone marketer, whose very essence is rooted in communication and connection?

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