3 Numbers Every Marketer Needs to Know
When it comes to marketing, your data’s got to tell the whole story—not just the highlights. You can’t just look at one piece; it’s about numbers, conversion rates, and cost.
The Importance of Being a Hater: How Healthy Critique Drives Better Marketing
Being a hater might get a bad rap, but when it comes to marketing, it’s a game changer. Healthy, honest critique fuels creativity, sharpens strategy, and ensures you’re always one step ahead. In a world where growth marketing and lead generation are critical to success, the last thing you want is a team that’s afraid to challenge each other.
Marketing Drama: Why Your Message Needs it and Your Team Doesn’t
Marketing drama can boost your brand—but only when your messaging is bold, not your department. Learn strategies to captivate your audience while keeping your team organized.
Signs You Don’t Know Who You’re Talking To
If you’re a one-person marketing team trying to build a solid go-to-market strategy, understanding your audience is key. Without that clear direction, your content will miss the mark, and your results will stagnate.
F*** it, We Ball: The Power of Testing and Taking Risks in Marketing
Whether you're a one-person marketing team or part of a small crew, playing it safe won’t get you where you want to be. You have to embrace risk, test without fear, and push boundaries to grow.
Tips for Solo Marketers to Report to a CEO at Any Stage in Their Career
Let's face it: marketing is never easy, but reporting to your CEO doesn't have to be complicated. Keep these tips in mind, and you'll be able to navigate those CEO conversations with confidence, clarity, and a game plan that delivers.
Build a Winning SEO Content Strategy: A Must-Read Guide for Startups
In today's digital landscape, a solid SEO content strategy is like having a GPS for your business—it guides people straight to your door or, in this case, your website. So, how do you build one that actually works? Let's break it down.
Demand Generation vs. Lead Generation: Which Strategy is Right for Your Startup?
Demand generation and lead generation are two sides of the same marketing coin. One builds interest; the other captures it. And when you use them together, you create a powerful inbound sales strategy that not only attracts attention but also turns that attention into action.
Decoding the Power of Thought Leadership in B2B Marketing
More than a buzzword, thought leadership is a powerful marketing tool that can do much more than create a good impression of your brand. If done well, it can make B2B buyers more willing to seek you out, stimulating demand for your business offerings.
What is a Fractional CMO? Must-Know Benefits for Every Startup
A fractional CMO steps in to provide a marketing leader’s eye over a startup’s existing or planned lead or demand generation campaigns and programs. Ultimately, when a startup has a fractional CMO, everything from sales and revenue to client retention all performs better—all while allowing you to allocate (limited) resources more effectively.
Why You’re Not Generating Inbound Leads from Your Content (+ How to Fix That Today)
Yet, despite investing time, effort, and resources into content creation, many marketers find themselves struggling to convert that content into tangible leads. If you're in this boat, you're not alone. Fortunately, there are actionable steps you can take today to turn the tide and start reaping the rewards of your content efforts.
The Lone Marketer: Building Company Culture One Connection At A Time
Company culture isn't just about ping-pong tables and free snacks—it's about fostering a sense of community, purpose, and belonging. And who better to champion these values than the lone marketer, whose very essence is rooted in communication and connection?